The genesis
GUEBLY was born from the intimate and passionate vision of its founder, a knowledgeable collector based in Switzerland. More than a brand, it is the expression of a unique know-how, a personal quest to redefine independent watchmaking. Based on the purity of lines and mastered simplicity, GUEBLY elevates the art of hand finishing to an exceptional level, where every detail reflects an obsession with perfection.
Since 2018, the founder of GUEBLY shapes his dream with a deeply human approach. Immersed in the world of watches since forever, he learned “watches” through gesture and experience: by observing them, repairing them, touching them, and traveling the world to search for them. This total immersion led him to weave an international network of collectors, artisans and experts, sharing a common passion for exceptional timepieces.
Driven by an infinite love for watchmaking, the founder of GUEBLY has undertaken an extraordinary adventure: to create a timepiece faithful to its aspirations. Each watch GUEBLY is the fruit of this quest, combining meticulousness, precision and artisanal excellence. Driven by the conviction that only the hand of man can breathe soul into creations, the founder tirelessly pushes the limits of what is possible to offer pieces that tell a unique story.
History
Guebly, inspired by the hot desert wind, takes its name from a weather phenomenon known for its scorching breath, which makes it difficult to go out in the afternoon.
“As children, this wind encouraged us to stay with our family during these hours, creating precious memories of conviviality and closeness.” AK.
Today, this same spirit of warmth and togetherness is found at the heart of the brand. GUEBLYBy bringing together the best watchmaking artisans around this project, the founder formed a second family, sharing many hours of collaboration and passion.
The name “GUEBLY” is an adaptation of Ghibli's Wind, transporting the founder to his childhood memories and the enchanting landscapes of the desert. This warm wind, precisely sculpting the sand dunes, becomes the perfect metaphor for the meticulous attention to detail that goes into creating each watch.
This emotional experience, embodying natural beauty and artistic precision, is the soul of GUEBLY. Each watch is a work of art, crafted with a meticulousness that evokes the precise shaping of dunes by the hot desert wind.
GUEBLY is more than a watch brand; it is a celebration of nature, childhood memories and exceptional craftsmanship, uniting all those who share this vision into a true family.
The name
The name "GUEBLY" draws its roots from a warm, dry wind from Southern Europe. This wind, bearer of life and renewal, evokes the ardent touch of the sun and the finesse of grains of sand. Symbol of invisible force, it sculpts the landscapes, inviting contemplation. GUEBLY embodies the encounter between the heat of the sun and the meticulousness of the wind, creating an infinite dance of perfect imperfections.
The sublime perfection
Like sand that shapes and transforms, GUEBLY embraces the idea that perfection lies in the details that make things beautiful. Inspired by nature and the organic force that moves, sculpts, shapes and transforms, each GUEBLY watch is unique, hand-finished by the finest artisans with meticulous precision, emphasizing that true perfection is expressed through delicate details.
Eternity in timelessness
Like sand that shifts over time, GUEBLY transforms, evolves and adapts. Each watch becomes the silent witness of a personal story, revealing itself over time, recalling the inescapable force of nature that shapes our existence.
GUEBLY does not just create watches, but timeless timepieces. The contemplation of each detail, each deliberate imperfection, is an invitation to savor the passage of time.
“Letting yourself be guided by emotion is the only way to accomplish great things. A watch is not an object like any other, the link between the object and the person who wears it is powerful. ''
AK • Founder
The watches GUEBLY are the result of exceptional craftsmanship, handcrafted by the best artisans. Each watch is unique, meticulously finished, celebrating perfection in imperfection. This artisanal approach gives each piece a singular identity, evoking the energy of time that transforms with elegance.